MugDiet is the worlds first custom fit, portion control measure.

This isn’t just any mug. This is an affordable, sustainable weight-loss and maintenance program. It’s custom-designed for you using your BMI, age, gender, and activity level to calculate YOUR exact portion size. No juicing, no pills, no diets – just simple math. Keep eating whatever you want, just control your specific portion size and finally shed the pounds with a simple formula.

MugDiet came to us to develop the application, animation and Kickstarter campaign.