Animation is an extremely powerful medium for mass communication. Businesses in almost all industries utilize and acknowledge the benefits of animation; specifically 3D animation. 3D animation, seen by many as a tool primarily for advertising and marketing, has also become a popular medium for sales presentations, employee training, and general education.

Here are just a few ways 3D animation is utulized:

Training

3D animation is an excellent tool for training due to it’s capability to hold attention and illustrate complicated concepts quickly and easily. Training with 3D the viewer to visualize things that would be impossible with traditional videos. Reviewing the inner workings of a piece of machinery or taking a look at how something will look underground are use cases that would not be possible without 3D.  You can also re-purpose the 3D for other training materials such as immersive AR/VR experiences or gamification.

Medical

The medical industry utilizes 3D animation to assist in  instructional material for doctors and an educational tool for patients to visualize internal organs and biological processes.

Architectural

3D animation is used in the Real Estate Industry to provide clients with a three-dimensional view of architectural buildings. It is also used in tandem with Virtual Reality to have digital walk-throughs of structures that haven’t even been built yet.
3D animation is essential for the real estate industry om providing clients with a three-dimensional view of architectural buildings. Renderings may also be used in tandem with Virtual Reality for digital walk-throughs of structures in the pre-construction stage.

Law/Forensics

3D animation is used in the field of Law/Forensics to recreate incidents in order to resolve cases. Simulations using and real world physics can be rendered producing very compelling evidence both visually and programmatically.

Design and Visualization

3D modeling is often used in the design phase for new products/technology to help visualize concepts and aesthetics before they are brought to life. 3D animation is also very helpful in illustrating how products/technologies work.